(a) In the course of MEEK's dealings with our clients and all relevant parties involved in projects, certain personal information may be disclosed, including identifiable pictures or video recordings, full names, partial identity numbers, occupations, contact numbers, email addresses, and residential addresses (past, current, or future). This information is considered confidential and is solely used to fulfill our obligations in the assigned project. It may not be used for any other purposes without the prior written consent of the disclosing party.

(b) MEEK strictly prohibits the disclosure of client information in marketing and branding activities, including but not limited to print, internet (websites, social media, mobile applications), radio, and TV, in text, pictures, audio, or video formats. Such activities encompass experience interviews, testimonials, and home tours that involve the identification of the client and immediate family members.

(c) Should there be a need for such disclosure, MEEK will seek explicit written consent from the respective clients. Any deviation from approved usage requires additional written consent from the client, specifying the scope and duration of the client's identity's use. MEEK will retain this consent as proof of authorization.

(d) Exceptions to this clause include the use of pictures and video recordings that do not reveal the client's place of residence or direct identification of the client and family members. Such exceptions apply to purposes such as portfolio, branding, and marketing. Furthermore, cooperation with law enforcement agencies is allowed when directed to provide information for upholding law and order in Singapore's jurisdiction.

Representatives must always observe public responsibility when overseeing projects, minimizing disturbances to public well-being, including cleanliness, health, and safety.

Personal interests of representatives must not interfere with, or appear to conflict with, the interests of MEEK, its clients, or affiliates. Representatives must exercise caution when conducting transactions with third parties with whom they have a commercial link or relationship, refraining from using MEEK's relationships for personal or corporate gain to the detriment of MEEK, its clients, or affiliates.

Representatives may come into contact with proprietary, private, or business-sensitive information. In such cases, appropriate measures must be taken to safeguard this information, sharing it only with those on a need-to-know basis.

Representatives shall not gather competitive intelligence through illegal means or make exaggerated or derogatory comparisons of competitors' services and competence, including the identification of competitors in such contexts.

Representatives must report any unethical, dishonest, fraudulent, or unlawful activities, as well as any violations of MEEK rules and procedures, directly to management. MEEK is committed to protecting whistleblowers and maintaining confidentiality during investigations.

Representatives shall not seek or accept unauthorized compensation, fees, payments (monetary or non-monetary), commissions, or gratuities from third parties in connection with MEEK's operations. Any receipt of unrelated compensation must be clarified with the giver and reported to management. Gifts and perks exchanged between companies during festive periods shall be promptly recorded.

Representatives must not engage in bribery, commissions, kickbacks, inducements, or other illegal payments for the benefit of any person or party in connection with MEEK's operations. Involvement in corrupt activities will result in immediate termination and may lead to legal action.

Violations of this Code of Ethics and Conduct may lead to disciplinary actions, including termination. The severity of discipline will be influenced by whether the ethical breach was disclosed voluntarily and whether the perpetrator cooperated with any subsequent inquiry.